Why These Four Brands Dominate in 2025
These aren’t just any names — they’re the four most trusted, talked-about, and tech-savvy brands in pickleball today. Each offers:
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Multiple paddle models for different styles
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Pro endorsements
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Cutting-edge materials and construction
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Unique feel and performance
If you're deciding between them, this guide gives you the breakdown you need.
1. Selkirk
Flagship Paddle: Vanguard Power Air Invikta
Why It’s Great:
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Edgeless design for speed
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Hybrid face for power and spin
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Used by top pros like Tyson McGuffin
Best For: Power hitters who want aggressive spin and elite design
Upgrade Tip: Use lead tape at 12 o’clock to boost plow-through. Add a custom paddle band to improve grip consistency and paddle face orientation.
2. JOOLA
Flagship Paddle: Perseus CFS 16mm
Why It’s Great:
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Carbon Friction Surface for unmatched spin
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Strong pop with a soft touch
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Signature paddle of Ben Johns
Best For: All-around competitive players who blend spin, speed, and control
Upgrade Tip: Use grips that match your hand feel. Add lead tape to the sides for balance, and pair with a paddle band to train hand positioning.
3. Gearbox
Flagship Paddle: CX14E Ultimate Power
Why It’s Great:
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Patented SST carbon core (no honeycomb)
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Unibody design = zero vibration
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Durable and arm-friendly
Best For: Players who prioritize control, smooth resets, and durability
Upgrade Tip: Use lead tape to adjust balance if needed — Gearbox paddles are stable, but a little extra weight can help. Add grips for better feel.
4. Electrum
Flagship Paddle: Model E Elite
Why It’s Great:
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Raw carbon fiber face for elite spin
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Foam-injected edge walls dampen vibration
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Great ball pocketing for finesse shots
Best For: Intermediate to advanced players who love feel and precision
Upgrade Tip: Add lead tape at 6 o’clock for plow-through and depth. A tacky grip boosts consistency during resets and dinks.
Brand Comparison Table (2025)
| Brand | Flagship Model | Strengths | Ideal Player Type |
|---|---|---|---|
| Selkirk | Vanguard Power Air | Power + Spin | Aggressive, fast-paced |
| JOOLA | Perseus CFS 16mm | Spin + All-court balance | Versatile tournament players |
| Gearbox | CX14E Ultimate Power | Control + Durability | Precision + comfort seekers |
| Electrum | Model E Elite | Feel + Soft touch | Finesse-based + reset-focused |
Which Brand is Best for Spin?
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JOOLA: Carbon Friction Surface delivers the most accessible spin
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Electrum: Raw carbon face offers nuanced, high-level spin
🏆 Winner: JOOLA for spin that suits all levels
Which is Best for Power?
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Selkirk: Power Air Invikta gives massive pop
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Gearbox: More controlled power with less strain
🏆 Winner: Selkirk for raw explosive shots
Which is Best for Control and Soft Game?
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Gearbox: SST core = smooth, vibration-free resets
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Electrum: Best for dinks, drops, and finesse
🏆 Winner: Gearbox for total control feel
No Matter the Paddle — Upgrade Smart
Each of these paddles can be elevated with the right accessories:
🎯 Lead Tape
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Add stability, power, or swing weight
🎾 Custom Paddle Bands
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Improve grip security and wrist feedback
🧤 Premium Grips
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Prevent slips, blisters, and fatigue
Final Verdict: Which Brand Should You Choose in 2025?
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Choose Selkirk if you want power + pro-level design
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Choose JOOLA if you want spin and versatility
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Choose Gearbox if you want unmatched control and comfort
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Choose Electrum if you’re all about touch and finesse
🎯 And no matter what brand you go with, complete your paddle setup with:
Shop the Upgrades Pros Use
Visit CustomPickleballBands.com for:
Gear up smarter. Win more matches in 2025.